Fashion Weeks have gone digital this yr. At the just lately concluded Lotus Makeup India Fashion Week (LMIFW) organised by the Fashion Design Council of India (FDCI) and the continued Lakme Fashion Week (LFW), the backstage frenzy has been largely changed by trend movies. Designers have been showcasing their collections by way of movies shot largely outside, enabling security protocols for the fashions through the pandemic. For as soon as, the main focus is extra on the collections quite than showstoppers or the entrance row celebrities.

Here are just a few collections by Hyderabad designers:

Ode to Taramati

Gaurang Shah

Filmed within the picturesque Taramati Baradari with Sufi music wafting by way of the heritage construction, Gaurang Shah’s assortment ‘Taramati’ featured 30 handwoven saris. Showcased on the Sustainable Day of LFW, the gathering prided itself in making a heritage line of saris that conjures up from the aura of the bygone period. The trend movie is a throwback to the previous, when Hyderabad evenings have been characterised by dance and music. The intricacies of ikat weaving, the finery of Kanchi silk, the painstaking Patan Patola double ikat weave, kota, uppada, Benarsi, paithani and sophisticated jamdani weaves have been all a part of this heirloom assortment. The handwoven saris are accentuated with aari embroidery, chikankari, kasuti, kantha and Parsi embroidery, amongst different methods. The color palette varies from beige to sunny yellows, wine reds to magenta and purple, and greens.

The wildflower

Archana Rao

The LMIFW focussed on spring-summer 2021 and looking forward to the season, Archana has put forth a set that subtly incorporates the floral motif. Titled ‘Do you suppose she’s a wildflower?’, the road has saris, attire and purposeful separates. The pastel hues of dusty pink and ivory whites that Archana’s label is understood for, pervades this assortment too. The ensembles come alive with ruffles, floral motifs sewn such that they appear perched on the material, and pearl embroidery detailing. The label underplays the elaborations, believing that much less is extra. The label seems to be to transcend fickle trend traits and promote gradual trend, because it strikes in the direction of being a zero-waste trend home.

(Jayanti Reddy and Anushree Reddy will likely be showcasing their collections at LFW on October 24)