Building brand Jacqueline Fernandez

Jacqueline Fernandez spent a number of months of the lockdown in a Panvel farmhouse, studying, practising yoga and using horses. In October, she crossed 46 million followers on Instagram (@ jacquelinef143), making her one of many high 10 Indian celebrities on the photograph sharing app. Amidst this, the actor additionally managed to search out time to work on endorsements; she is the brand new face of Colorbar cosmetics.

Incidentally, with limitations on filming throughout lockdown, a lot of her sponsored campaigns have taken on a private angle. A Samsung telephone advert focussed on well being, whereas Listerine shared her morning routine, and Drools ‘sponsored’ pet meals for the strays she feeds exterior her house. Brands have constantly tied in with the actor’s pursuits in vogue, health and animal welfare to utilise her large attain on social media (14.8 million on Twitter and 22 million on Facebook).

As most influencers will inform you, content material creation isn’t simple. Yet Fernandez confirms on e mail that she may be very concerned within the course of. “I think it is important when you are endorsing and representing a brand. You need to be 100% truthful… so you need to be sure that it is trustworthy. I deeply believe in environmental conservation and I pick brands that are against animal testing,” she says, including that Colorbar’s cruelty-free tag was an enormous consider signing on for his or her ‘Be who you want to be’ marketing campaign. For followers of mask-friendly make-up, she has a tip: the brand’s Flawless Full Cover Concealer for underneath eyes and end with their Sheer Mattifying Loose Powder.

Getting private on social media

Even being a mid-level influencer is a taxing job, requiring a devoted workforce to coordinate campaigns and schedule shoots for various platforms. Add filming on location and film promotions to the combo, and it turns into extra difficult. So, it’s shocking when Fernandez says, “I manage my Instagram account all by myself. I feel I’m able to engage with followers on a personal level and that is what makes me keep it as real and natural as possible.” In an earlier interview with Deccan Chronicle, she has talked about the presence of a social media workforce that “transforms [my] thoughts or vision on the page and helps with content creation”. She additionally turns to professionals for her YouTube movies and her new podcast, Feels Good, which she co-hosts with American vlogger, Amanda Cerny.

While the 35-year-old is snug along with her on-line persona, she isn’t blind to its destructive points, the place individuals measure a star’s success by their following. Fernandez is irked by the truth that in the event that they don’t have following, it’s taken as an element to guage one’s success. She might have had a tough few years professionally — Race 3, her final big-screen look in 2018, was a field workplace hit however was panned by critics, as was the more moderen Netflix movie, Mrs Serial Killer (May 2020) — but it surely hasn’t diminished her recognition on-line. Trolls are an unlucky by product of this. How does she take care of them? She’d relatively not waste time on individuals who “do not make a valid point or even express an opinion”.

And she does have sufficient to maintain herself busy this 12 months and the following. The Sri Lankan actor shall be seen in one more sequel, Salman Khan-starrer Kick 2 directed by Sajid Nadiadwala, in addition to Ranveer Singh-Rohit Shetty’s Cirkus. “I am currently shooting for Bhoot Police in Himachal Pradesh [alongside Saif Ali Khan] and we had a lovely Diwali here with the cast and crew,” she concludes.

Lockdown habits

“This pandemic has helped me realise that life is too short. We need to value each day to the fullest and make the most of each day we are living,” writes Fernandez, backing up this considerably clichéd response with what she has put into practise:

I like to start out my day with a spherical of oil pulling utilizing natural coconut oil.

Dahi and honey face pack as soon as per week is my go-to house treatment for an on the spot glow.

Add a Vitamin C-enriched serum to your fundamental skincare routine.

I attempt to discover attention-grabbing methods to make my meals pores and skin and hair-friendly — like incorporating flax seeds, prunes, oats and bananas.