Super Bowl features 30-second TV advertisement on farmers’ protest
[ad_1]
The business, funded by the Sikh neighborhood of Fresno, begins with a quote from Martin Luther King: ‘Injustice anywhere is a threat to justice everywhere’
This yr’s Super Bowl, a soccer championship recreation that can be one of many most-watched occasions on American tv, featured a 30-second business on the continued farmers’ agitation in India, terming it the “largest protest in history”.
The advertisement was funded by the Sikh neighborhood of Fresno, a metropolis in central California, based on a grateful tweet from the Kisan Ekta Morcha deal with, which is the official voice of the protesters. The 30-second spot on this yr’s Super Bowl value $5.5 million, and final yr’s viewership of the championship was round 100 million.
The business begins with a quote from Martin Luther King: “Injustice anywhere is a threat to justice everywhere”. Images from the farmers’ tractor parade and their border camps are overlaid with textual content alleging human rights violations towards protesters. Punjabi music performs as “No Farmers, No Food, No Future” flashes on the display.
It features a message from Fresno mayor Jerry Dyer. “We want you to know, our brothers and sisters in India, that we stand with you,” he says. Fresno has a big Sikh inhabitants, as excessive as 40,000, based on some native stories. Pop music icon Rihanna’s viral tweet on the protests additionally will get a point out.
“Fresno City community put that ad during the Super Bowl. This is great work by community to aware people regarding Farmers Protest. Thank you Fresno Sikh Community,” stated the Kisan Ekta Morcha tweet.
After tweets from Rihanna and different worldwide celebrities put a worldwide highlight on the protest, the Ministry of External Affairs rebuked them in an official assertion. “The temptation of sensationalist social media hashtags and comments, especially when resorted to by celebrities and others, is neither accurate nor responsible,” it stated.
