Singer Arya Dhayal’s new song video ‘Angane Venam’ is a catchy call against gender discrimination

Singer Arya Dhayal’s catchy new video ‘Angane Venam’ for the Women and Child Development Department (WCD) has acquired over 1.5 lakh views and counting in simply sooner or later on YouTube. The song additionally garnered a few thousand likes and shares on the division’s social media accounts.

Composed and sung by Arya, with lyrics by Sasikala V. Menon, the song, with a folksy contact, is a call against letting gender discrimination slide by. It asserts ladies’s proper to eat, gown, examine and stand on their very own ft – briefly, make their very own selections in life and be themselves with out being judged for what they do. Times have modified and so have ladies, so see them for what they’re, it goes.

Arya says she is excited by the response to the monitor, additionally her first authentic composition in Malayalam. “I have been getting many calls in support, especially from girls who said they could relate to it. I’m super-excited by the attention it has elicited.”

Great alternative

Arya has been following the division’s Instagram web page and when WCD division director T.V. Anupama reached out, asking if she needed to be a part of the undertaking, she jumped on the alternative. “Never have I been part of such an experience.”

Since the singer doesn’t write Malayalam lyrics often, she reached out to Ms. Menon whom she knew nicely they usually labored seamlessly to translate what Arya had in thoughts into tuneful phrases. Ms. Menon, who has labored with greats corresponding to composer G. Devarajan, had half the lyrics prepared in a single day. As they sat down to complete the remaining, the tune simply got here to Arya. “I wanted the song to have a folky flavour but a modern idiom too, so that women of my age as well as teenagers could relate to it,” she says. Arranged by Varkey, it was recorded at a residence studio.

Excellent medium

The WCD division has additionally are available in for reward for the try. Ms. Anupama says the division goals at connecting with the individuals via social media and mass media, and feels that a music video is a superb medium to achieve out to them.

She says Arya is common with the youthful audiences and therefore was a straightforward alternative for the initiative. “She is not only a singer but also a composer and is involved in all aspects of music. A woman composing a song for other women and singing her heart out also resonate with the masses,” says Ms. Anupama.