A successful marketing platform for rural farmers in Kochi’s Muvattupuzha
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When the primary spell of showers in May threatened to actually pour chilly water over their months of laborious labour, tapioca farmers in Ayavana panchayat in Muvattupuzha block approached the agriculture division to save lots of their crop and assist to promote them.
The division sought the assistance of a company main, and with the assistance of their company social accountability funding, procured tapioca from the farmers and distributed them for neighborhood kitchens and free meals kits alongside the coastal areas.
“The initiative organised by the department officials switched to a more sustainable model when the eco shop, an initiative of the agriculture department for the marketing of rural farm produce, of Ayavana panchayat joined the force. Since then the initiative has been running smoothly and it could be even tried in other panchayats in Muvattupuzha block,” stated Tany Thomas, agriculture assistant director, Muvattupuzha block.
From a largely charity initiative, it has since then being reprogrammed into an efficient platform for rural farmers for their produce going past tapioca.
“We reached out to apartment owners in Kochi and pitched it as an initiative to help the farmer community while having access to fresh products. Quality is not compromised since products harvested in the morning are delivered by the evening,” stated Anju Paul, agriculture officer, Ayavana panchayat.
The pitching did evoke an excellent response going by the common dispatch of various merchandise, starting from tapioca and pine apple and jackfruit to banana flower as soon as each two to a few days relying on the orders acquired.
“We have so far delivered 18 tones of tapioca, four to five tones of pineapple, over 250 jackfruits and a lot of eggs and banana flowers. Over 70 farmers in the panchayat are benefiting from the scheme and more than 15 apartments in the city are our regular clients now. This has been a Godsend for farmers hit by the pandemic and lack of market access,” stated Sajeev John, president, Bhagyasree Eco Shop.
That typically the youngsters of farmers ship the produce give the entire initiative an emotional join with customers going past commerce whereas it has helped even marginal farmers to discover a market for their produce.
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