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The Central Bureau of Investigation (CBI) has taken over the probe into a case of alleged manipulation within the Television Rating Points (TRP), following a reference from the Uttar Pradesh authorities.
The FIR was initially registered in opposition to unknown individuals on the Hazratganj police station in Lucknow on October 17, primarily based on a grievance from the regional director of an promoting firm.
The complainant alleged that unknown accused individuals had entered into a conspiracy to commit dishonest, legal breach of belief and forgery to make wrongful beneficial properties by tampering with the TRP scores.
The means of calculating TRP scores is monitored by the Broadcast Audience Research Council (BARC). Over 550 channels are presently monitored by the physique by way of the bar-o-meters put in in additional than 40,000 households in several elements of the nation.
Stating that the identification of households the place such devices have been put in needed to be stored confidential, the complainant alleged that unknown accused individuals intentionally leaked the main points of such households to make sure that the devices put in to measure the scores may very well be tampered with.
He alleged that folks in such households have been incentivised by monetary and different means to make sure that they watched a selected channel or programme to extend its scores.
The complainant stated that advertisers typically took selections to spend large quantities of cash for putting their commercials on a selected channel or programme primarily based on TRP scores.
The TRP system measures the recognition of TV channels or programmes, utilizing bar-o-meters that captures watermarks embedded within the audio indicators of TV channel transmissions to establish the channel being watched, based on the BARC.
The Hazratganj case was lodged days after the Mumbai police registered an identical FIR involving three TV channels.
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