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Communication technique developed in view of approaching winter season and festivals
(*90*)
The awareness campaign launched by Prime Minister Narendra Modi on October 8 on sporting masks, sustaining protected distance and hand and face hygiene to fight COVID-19, aims to reach out to about 90 crore people, stated Information & Broadcasting Ministry Secretary Amit Khare on Tuesday.(*90*)
The first part of campaign will likely be run intensively for 2 months and can proceed until March. (*90*)
Also Read | Harsh Vardhan stresses on COVID-19-appropriate behaviour throughout pageant season, winter months(*90*)
The communication technique has been developed in view of the approaching winter season, which is conducive to the unfold of respiratory viruses, the approaching festivals like Dasara, Diwali, Christmas and New Year, and the gradual opening up of financial and different actions.(*90*)
More than 30 Union Ministers, together with the Home Minister and the Defence Minister, 15 Governors and Chief Ministers and about 500 different influencers from numerous fields, sportsmen, industrialists and movie personalities, have come ahead to take part within the campaign. (*90*)
Among the important thing Ministries are Health, Railways, Rural Development, Agriculture and Farmers Welfare, Housing and Urban Affairs and Department of Posts.(*90*)
Public sector models, frontline employees, NGOs, FM and group radio stations, industrial our bodies, para-military forces and the police are additionally being concerned. AV shows at railway stations, airports and authorities workplaces are getting used to disseminate messages. DD News has additionally launched the “Mask-up India” campaign.(*90*)
Also Read | 70% of COVID-19 fatalities in males, says Health Ministry(*90*)
Thanking the State governments, Mr. Khare stated a number of Chief Ministers had already launched related campaigns on Gandhi Jayanti. He additionally urged the media to unfold awareness. (*90*)
“We have permitted the schools to open up, SOPs for colleges are also coming and from October 15, even the cinema halls will be open in many places.” He stated with the opening up of financial system in numerous sectors, it was essential to take precautionary steps.(*90*)
During the ‘lockdown’ interval, the federal government unfold the “stay home, stay safe” message and through the first three ‘unlock’ phases, the first focus was on “Aatmnirbhar Bharat” (self-reliant India).(*90*)
Also Read | Surge in instances in Kerala, Karnataka, Bengal, Rajasthan, Chhattisgarh: Health Ministry(*90*)
The newest campaign, for which the Central and all of the State governments have come collectively, will even see participation of frontline employees, “anganwadi workers”, ASHAs and panchayat sevaks.(*90*)
Based on the database out there with the Central authorities, the campaign will goal beneficiaries of assorted schemes, together with MGNREGA, PM Awas, PM-Kisan and Ujjawala Yojana. The non-public sector industries and commerce associations will even be roped in.(*90*)
In the run-up to the campaign, Union Home Minister Amit Shah held a gathering on September 29, which was adopted by the Cabinet Secretary’s conferences with the NITI Aayog, the Secretaries of the co-ordinating Ministries and the Chief Secretaries. The I&B Secretary additionally held discussions with the regional models and the division publicity officers.(*90*)
Also Read | India continues to be amongst international locations with lowest per million COVID-19 instances, deaths(*90*)
The Prime Minister then launched the campaign by way of a tweet hashtagged “Unite2FightCorona”, which garnered 2.33 billion impressions and trended at numerous positions on Twitter. The COVID-19 pledge was administered in virtually 500 Central authorities workplaces.(*90*)
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