Ekta Kapoor, Guneet Monga and Tahira Kashyap Khurrana come together to launch Indian Women Rising, a cinema collective : Bollywood News – Puucho News
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As an endeavour to assist and empower Indian feminine expertise in cinema, Ekta Kapoor, Joint Managing Director & Creative Director, Balaji Telefilms Ltd., Balaji Motion Pictures and Alt Balaji, Guneet Monga, Founder & CEO, Sikhya Entertainment and Tahira Kashyap Khurrana, Writer & Film-maker have come together to lay the muse of Indian Women Rising, a cinema collective.
In India, a lot has been mentioned about illustration of ladies on display. While this example is much from supreme, the deal with ladies behind the digital camera has been much more restricted.
Speaking in regards to the origin of this cinema collective, Guneet Monga shares, “Less than 5% of the total directors in India are female. It’s time we change these stats and double down on each other. I strongly believe that India is a gold mine of talent and with this collective we wish to shine the spotlight on many amazing women that can benefit from our humble support. The intent is to use our collective resources to amplify independent women creators.”
Tahira Kashyap Khurrana provides, “There is a limited amount of work represented about women and the scope reduces further when it’s by the women. We, as a cinema collective, are trying to address this in the scope of films. Since there is representation of limited material when it concerns women and their stories, we easily get stereotyped. Either we have revolutionaries on one end of the spectrum or tragedy stricken damsels on the other extreme end. I mean we can be all of that but there is so much more to us. Our bandwidth is broader than the general assumption which perhaps will surface if we have more women working not just in front of the camera but behind as well. This collective intends to disrupt the boxed notions about women.”
Ekta Kapoor shares, “When Guneet and Tahira told me about the idea of launching this collective, it was an instant yes from me. It is always exciting to collaborate with likeminded individuals. I have always believed that women create wonders when given the right opportunity and the support. Through IWR, our vision is to do that and empower independent women filmmakers and creators and give them a platform to showcase their talent. We are hopeful that our collective will encourage more female directors to come forward with their work and lead the way in our industry.”
The collective goal at discovering Indian feminine expertise in cinema and amplify their work with advertising, gross sales and distribution push regardless of geographical places. Any filmmaker in or exterior of India can apply on the collective. In its first section, the collective will actively search completed movies solely-whether or not a quick, a documentary or a function movie.
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