Festival sale: Tasmac collects ₹465 crore in two days
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The Tamil Nadu State Marketing Corporation Limited (Tasmac) netted ₹465.79 crore in income in two days via retail liquor sale throughout Deepavali. On the day of the pageant, liquor value ₹237.91 crore was offered throughout the State. On the day earlier than Deepavali (November 13), Tasmac registered gross sales value ₹227.88 crore.
According to knowledge from varied liquor outlets, the Madurai zone witnessed the utmost sale this 12 months, adopted by Tiruchi.
Tipplers in Madurai consumed liquor value ₹103.82 crore, whereas Tiruchi clocked ₹95.47 crore. Chennai zone’s liquor gross sales stood at ₹94.36 crore, Salem at ₹87.58 crore and Coimbatore at ₹84.56 crore.
“One reason why the revenue figures are higher than in 2019 is the price hike that happened twice this year. Consumption was also quite good, as people were waiting for an occasion to celebrate,” a supply in Tasmac mentioned.
Last 12 months, the money cow of the State authorities fetched ₹355 crore from the sale of liquor throughout Deepavali and the previous day. In 2018, it recorded a sale of Rs. 180 crore on Deepavali day and ₹148 crore the day earlier than, taking the entire to Rs. 328 crore. Tasmac liquor costs have been hiked twice this 12 months. In February, the value of 1 / 4 bottle (180 ml) of Indian Made Foreign Spirits (IMFS) was hiked by ₹10. The value of beer additionally went up by ₹10 for a full bottle, after a niche of 5 years.
In May, the State authorities hiked the excise responsibility on Indian Made Foreign Liquor (IMFL) by 15%, ensuing in a value improve of ₹10-₹20. Tasmac has 5,338 outlets in the State, promoting liquor value ₹130 crore-₹140 crore a day.
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