First International Tea Day special auction fetches record prices in Assam
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More than 93% of the entire teas on supply obtained offered to patrons from Assam, Delhi, Gujarat, Rajasthan and West Bengal
The first International Tea Day special auction performed on a digital platform in japanese Assam’s Jorhat, thought-about the tea capital of the area, fetched record prices.
More than 93% of the entire tea on gives from no less than a dozen area of interest tea gardens in japanese Assam have been offered to patrons from Assam, Delhi Gujarat, Rajasthan and West Bengal, the auctioneers mentioned.
The auction on the Jorhat tea e-marketplace was performed on June 21 — precisely a month after the very best leaves have been plucked to mark International Tea Day on May 21 — by mjunction providers restricted, India’s largest business-to-business e-commerce agency.
Orthodox tea from Pabhojan Tea Estate was offered at ₹4,000 per kg whereas speciality inexperienced tea from Diroibam Tea Estate and CTC (crush, tear and curl) tea from Hookhmol Tea Estate fetched ₹1,000 per kg and ₹510 per kg — record prices in their respective classes.
The different tea gardens that participated included Lankashi, Aideobari Premium, Muktabari, Rungliting Tea Estate, Narayanpur Panbarry, Durgapur, Tirual, Arin, Kathonibari and Friends Tea.
“With shorter cycle time, teas sold on the mjunction platform are the freshest. We are pleased to have bagged Hookhmol,” mentioned Kamal Sharma, one of many administrators of Tea World that bought the CTC tea on the record worth.
“Tea estate companies are the only private sector enterprises that has survived in Assam for two centuries despite all hostilities. Assam tea estates have survived the nationalisation bid, extreme regulation, Land Ceiling Act and agitations of all kinds since 1947, but right now we are facing unprecedented challenges,” Bhaskar Hazarika, the director of Real Assam Tea Industries that equipped the Hookhmol CTC mentioned.
“The average price of tea in the primary market (auctions) has not increased from 2012 to 2019. Tea prices remain very low for the most part because all kinds of teas are blended and sold as cheap commodity in the secondary (retail) market,” he mentioned, including that the digital platform has enabled small retailers promote highest quality Assam tea in its true kind and never as an inexpensive mix.
Nazrana Ahmed of Diroibam Tea Estate mentioned: “The special auction was of special significance to us, as we have received the highest bid for our speciality green teas.”
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