Home-grown brands Hidesign and Fabindia launch their first joint location store in Chennai
[ad_1]
Amidst the cheery bustle of Pondy Bazaar, Dilip Kapur strides into his newest store. On the left cling racks of Fabindia’s distinctive floral and geometric prints. On the appropriate, are Kapur’s sustainably crafted, Hidesign’s East India Leather purses.
Fabindia and Hidesign not too long ago launched their first joint location store at Pondy Bazaar, T Nagar. “This has been in discussion for a long time,” says Dilip. “Together, our story becomes much stronger. We can support each other much more.” He provides that the COVID-19 pandemic influenced the choice. “What we saw when the pandemic hit was that customers are much more comfortable going to a high street store than the mall.” Stating that Hidesign has historically not been distinguished on excessive streets, he says “We have now changed our original plan of being airport-centric. We used to have 32 stores in airports, and have closed 12.” For Hidesign, this marks the eighth store Chennai and 81st in the nation; for Fabindia that is the twelfth in Chennai and 316th in the nation.
The subsequent joint store will open in Ahmedabad, adopted by one in Agra. “We are most interested in the Tier-2 cities now,” explains Dilip, including that gross sales are steadily enhancing in these cities. “In stores there, the numbers are already back to normal.”
While the pandemic has undeniably been powerful on enterprise, this collaboration demonstrates how entreprenuers are discovering progressive options. “I think we will come out stronger because we will be more disciplined,” says Dilip. “Decisions are now made bearing in mind potential risks. The flab is being cut. And that can be nothing but good for us in the long run.”
