Kerala Assembly elections | A race to dominate the social media narrative
Campaign battle has been fought as a lot on-line because it was on the streets by all main fronts
Constantly shifting narratives, controversies, constructive campaigns and counter campaigns, music movies and on-line problem video games – the previous few weeks of electioneering for the Assembly polls have been as eventful and noisy in the on-line world because it was offline. It has been a race to seize the eyeballs and the mindspace of the indecisive voter, the ones who can swing the ends in not less than some constituencies.
Owning and sustaining the narrative has been a problem for all fronts in social media, the place traits hardly final a day. Right from the starting, the Left Democratic Front (LDF) has tried to make sure that continuity in energy and developmental and welfare initiatives of the authorities would stay a buzzword in all discussions. The United Democratic Front (UDF), in the meantime, focussed its consideration on the flurry of allegations raised by Leader of the Opposition Ramesh Chennithala. They additionally tried to harness the recognition of Congress chief Rahul Gandhi, selling his rallies, store visits, autorickshaw rides and deep-sea diving to garner hits. Both the UDF and the Bharatiya Janata Party (BJP) even have tried to preserve ‘faith’ as a problem in the limelight, with fixed references to Sabarimala womenn entry situation.
This marketing campaign additionally witnessed standard skilled vocalists lending their voices for the celebration campaigns. While Sitara Krishnakumar sang ‘Urappanu Keralam’ and Sooraj Santhosh composed ‘Hridayapaksham’ each for the LDF, Vaikom Vijayalakshmi crooned ‘Naadu Nannakanayi’ for the UDF. These numbers went viral on a number of social media platforms.
All the candidates activated their devoted social media pages, with dwell broadcasting of car rallies. The re-sharing of content material from lesser-known candidates via the official celebration pages or that of star campaigners gave them extra visibility. The candidates who had ensured a eager following on their pages a lot earlier than the elections, had a transparent higher hand over the new entrants to social media.
When the opinion polls from varied information channels started coming in, these have been maybe the most shared gadgets on social media, however even most supporters of the LDF, which got here on prime in most surveys, have been crucial of the survey methodologies. In the closing week of the marketing campaign, with Chied Minister Pinarayi Vijayan daring the UDF to have a debate on growth, the Left supporters too joined in with a growth problem hashtag marketing campaign. The debate heated up as former Chief Minister Oommen Chandy responded with a Facebook put up on growth and welfare throughout the UDF tenure, main to a number of rebuttals from both facet.
With Kerala’s penchant for the written phrase, Twitter, with its phrase limits, has not grow to be a consider setting the narrative in the State, in contrast to at the nationwide degree. WhatsApp, Facebook and Instagram have remained the most most well-liked platforms for political messaging. Now, it stays to be seen as to whose messaging has managed to sway the most.