Now, a spirited campaign against substance abuse to salvage reputation of Ernakulam district in Kerala
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The Ernakulam district Social Justice Department is about to embark on a month-long intense consciousness campaign underneath the Union Government’s Nasha Mukt Bharat Abhiyan
In 2019, a survey held by the Union Ministry of Social Justice bestowed Ernakulam district in Kerala with a doubtful distinction of being among the many 272 districts in the nation bothered with substance abuse.
Every 29 out of the 100 males in the district have been discovered to be utilizing alcohol, which was increased than the nationwide common of 27 out of 100. Ernakulam shared the malaise with 5 different districts in Kerala — Thiruvananthapuram, Kollam, Idukki, Malappuram, and Kozhikode.
Now, the Ernakulam district Social Justice Department is about to embark on a month-long intense consciousness campaign underneath the Union Government’s Nasha Mukt Bharat Abhiyan to salvage the district’s reputation.
“We are planning to hold 1,000 awareness sessions in a month from June 26 for which we have trained 100 master volunteers and 41 gender-resource persons of Kudumbasree. A national-level and international-level webinars are also being planned,” mentioned Subair K. K, district social justice officer.
Drug abuse on the rise
Since the survey had discovered that drug abuse was additionally on the rise in the district, although it was decrease than the nationwide common, the Social Justice Department is not only limiting its focus to alcohol abuse.
Block, municipal and corporation-level committees might be fashioned as half of the campaign, whereas there might be a district-level committee chaired by the district collector and social justice officer as convener.
“Once these committees are in place, we will conduct a survey to identify the alcohol abuse hotspots in the district. We also plan to further intensify the activities of the five de-addiction centres in the district,” mentioned Mr. Subair.
The Social Justice Department has already arrange a de-addiction centre for girls and ladies at Karukutti, the primary of its form in Kerala, and an outreach and drop-in centre at Koonanmaavu.
A string of social media contests has been deliberate to prolong the attain of the attention campaign. This embrace contests in creation of social media campaigns and memes, theme dance by no more than 4, and portray.
“We also plan to rope in people who have managed to survive substance abuse to share their experience, besides campaigns by celebrities,” mentioned Mr. Subair.
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