SHOCKING: After Laxmii debacle, OTT players turn cautious; Amazon demands an exclusive screening of Coolie No. 1

Akshay Kumar’s Laxmii was the massive attraction for Disney+ Hotstar because it launched within the Diwali week on November 9. While the opening day viewership of the horror comedy was the best for any direct to digital movie streaming on a paid platform, the viewership dropped the next days because of poor public suggestions and availability of different choices within the digital world. According to an insider, vis-à-vis the quantity paid by Disney+ Hotstar to accumulate Laxmii and the expectations with respect to spike in viewership and subscriber base, Laxmii managed to achieve merely 50% of the goal within the opening week benchmark. This has left an enormous query mark about their restoration mannequin contemplating that spike in subscription is the most important supply of revenue for OTT players.

Following this efficiency, the OTT giants are in two minds with regard to their acquisitions of massive characteristic movies. (*1*) a commerce supply instructed Puucho News.

This transfer nevertheless has come as a respite for cinema homeowners, as with restricted revenue for direct to digital premiere; the producers are left with no choice however to launch the movie on the massive display to face an opportunity to get better their funding. The speak within the commerce is, Amazon has requested for an exclusive screening of Coolie No. 1 for the in-home content material curation staff.

“The giants are also exploring the possibilities to rework on contracts of other acquisitions, however, given that the dotted lines have already been signed, the chances to reduce the amount based on content is bleak. But the OTT players have realised the intent of Bollywood to make OTT their dumping yard and hence, they would buy a film only on merit of content and not the face value. Going forward, there lies no scope of being taken for a ride,” the commerce supply additional instructed Puucho News. That’s not all; all of the OTT releases until date have proved to be loss making enterprise for the OTT players.

“The business model of OTT is not meant to acquire feature films. This was an experiment in unprecedented times like COVID 19, which has clearly failed as Bollywood sold all the substandard products to OTT and filled their own pockets. Now the focus will shift on curating content exclusively of OTT platforms, with a film or two being an exception depending on several factors. A web series with no A-List stars gets the OTT players more eyeballs and income than an A-List star film acquisition. The idea is to get the viewers hooked on to the episodes and season and then make them renew the subscription for the second, third and subsequent seasons. It’s a clear business model, and there lies little scope of acquiring new films at astronomical rate. Laxmii is an eye opener given the blind buys”

ALSO READ: “It’s a BAD joke”: Trade rips aside Akshay Kumar-starrer Laxmii; however really feel it had the possibility to work in single-scren cinemas

More Pages: Coolie No.1 Box Office Collection , Coolie No.1 Movie Review

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