Tamil YouTube cooking channel’s subscribers cross 1 crore

The farmers-turned-YouTube stars who took their village, Chinna Veeramangalam in Pudukkottai district, to a world viewers by way of conventional cooking movies have garnered one crore subscribers.

The Village Cooking Channel was awarded a Diamond Play button by YouTube for its achievement. The group donated ₹10 lakh from their earnings to the Chief Minister’s Public Relief Fund (CMPRF) to assist the combat in opposition to COVID-19.

“Ellarum vaanga, always welcomes you!” — that is how the enthusiastic staff of six welcomes viewers to every video on the channel. The group, comprising cousins V. Subramanian, V. Murugesan, V. Ayyanar, G. Tamilselvan and T. Muthumanickam, and led by their grandfather and former caterer M. Periyathambi, started the channel as a strategy to go time after they weren’t engaged in cultivating their agricultural lands.

“We began this channel to pass time when we had no work, and to supplement our income. All men in Chinna Veeramangalam can cook, and we decided to show it to the world,” Mr. Subramanian, the staff’s in-house cameraman and tech professional, stated.

The staff earns round ₹7 lakh a month from the promoting income generated by YouTube views. As viewership has elevated, so has the amount of meals cooked within the movies. “We utilise at least one-fourth of the money we make on purchasing ingredients and preparing a feast,” Mr. Subramanian stated. “We serve the food to our friends, relatives and other people in the village,” he added. “Amid the lockdown, we began serving food in old-age homes and orphanages,” he stated.

The staff additionally credited the rise in its recognition to Congress chief Rahul Gandhi’s go to. “We used to get about 10,000 new subscribers a day. But since Mr. Gandhi’s visit, we have been getting 30,000 to 40,000 new subscribers a day,” Mr. Subramanian stated.

The Village Cooking Channel is the primary YouTube Channel from Tamil Nadu to have one crore subscribers. (*1*) the group stated in a video uploaded to the channel.

Periyathambi, higher generally known as thaatha, or grandfather, tore up as he held the Diamond Play button. “It is amazing that a company from the U.S. is recognising our efforts in Pudukkottai. I can’t believe the videos we made here, in our village, have reached people across the world,” he stated. “My advice is that we must believe in our abilities,” he added.

To commemorate the achievement, the staff donated ₹10 lakh to the CMPRF. “We were going to send it to the Chief Minister’s office, but we got an opportunity to meet him and personally hand it over,” they stated.