‘Target BJP, not Modi’ is TRS strategy on social media
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Invest in KTR for town to proceed on its progress path is the direct message to voters
The ruling Telangana Rashtra Samiti (TRS) reckons the Bharatiya Janata Party (BJP) as its potential opponent within the GHMC elections however is clearly not bringing Prime Minister Narendra Modi into its criticism radar.
The bombardment of social media posts with footage and movies, created and being dumped into WhatsApp teams and Facebook pages, only a day after the GHMC ballot notification was out, clearly point out its strategy.
Stay away from criticising PM Modi is the obvious course from TRS working president and Municipal Administration Minister K.T. Rama Rao. It doesn’t need to antagonise North Indian communities amongst whom Mr. Modi enjoys super assist. “Why bring in the PM in a hyper-local election,” appear to be its plan.
Invest in KTR for town to proceed on the expansion path is the direct message to voters via these posts. The posts make it clear that there is a single chief and it is KTR. All the posts give this underlying message as bytes of his speeches at nationwide and inside occasions selling Hyderabad to the world, collage of his footage on flyovers, roads, bridges and sharing the dais with worldwide personalities other than video clips of speeches are the point of interest of the marketing campaign.
The BJP as a celebration is, nonetheless, the goal in a number of posts charging it with failure to convey funds to Telangana and Hyderabad. While the posts accuse the BJP of taking a communal line, curiously considered one of them is a collage of images of BJP leaders Bandi Sanjay, Raghunandan Rao and Dharmapuri Arvind taking part in Id celebrations. “Why are they then indulging in religious rhetoric,” asks a celebration chief.
TRS is additionally going hyper-local this time penetrating into the division-wise WhatsApp teams with messages on developmental actions in these explicit divisions. “We have set the agenda with discussion on development and will not fall into the communal discussion trap,” says Manne Krishank, social media marketing campaign in-charge. “Mana Telangana Mana KCR Mana Hyderabad.”
The social media crew plans to document bytes of 10,000 individuals highlighting improvement of their areas, thus negating any BJP effort to vary the narrative. The crew additionally plans to come back out with a video on a regular basis countering the faux messages or narratives to be dumped in cyber house.
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