These Indophiles like it quirky
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Samyukta Nair and Param Sahib’s loungewear line, Hurrah Hindustan, has motifs impressed by Indian historical past
Samyukta Nair’s sleepwear label Dandelion has had a sombre, world aesthetic thus far. Param Sahib’s design aesthetic, quite the opposite, is extra flamboyant and vibrant. He calls himself ‘the maximalist designer’ and his bridal put on is something however subdued. When these two inventive minds determined to collaborate, they knew they needed to step out of their consolation zone and meet halfway to roll out a set that spells cheer.
The new assortment, referred to as Hurrah Hindustan, marks Dandelion’s foray into daywear. Think loungewear that may be dressed up or down, to beat the blues of prolonged work-from-home routine.
Coordinated pyjama units, uneven jumpsuits, tiered and maxi attire, ruffled shorts and kimono-inspired tops are all a part of the road. Hurrah Hindustan’s USP are its quirky prints with motifs impressed by Indian historical past and tradition.
“We chose five prints — the ‘King of Hearts’, ‘Queen D of Dandelion’, ‘Technicolor’ prints inspired by tassels and ladis, the ‘Elephant Whisperer’ with motifs inspired by elephants in royal processions of yore and temple visits, and ‘A Walk on the Wild Side’ where the motifs are reminiscent of old Indian stamps,” says Param.
Samyukta and Param have been clear that they needed a home-grown assortment which might be fashionable and but rooted in Indian historical past: “We are Indophiles who take pride in Indian culture. It was challenging to give that nostalgia-tinted cultural ethos a modern twist,” says Samyukta.
Samyukta Nair
The sharing of concepts, and finalising of color palette, silhouettes and prints largely occurred on-line as Mumbai-based Samyukta and Ludhiana and Delhi-based Param collaborated just about throughout lockdown. “2020 forced everyone to look inward and emphasise more on the homefront. In India, sleepwear is a small segment and there is a tendency to wear something old. With a lot of people confined to home and wanting clothing that’s comfortable and cheery, there was a need to re-look sleepwear and loungewear,” says Samyukta.
The relaxed silhouettes and pop of color and prints, they hope, will discover sufficient takers. The ensembles are priced beneath ₹5,000: “We have used 100% cotton and the garments are easy to wash. The idea is not to buy too many clothes but buy ones that last long,” says Param.
Hurrah Hindustan is on dandeliondreams.co.
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