Time to rediscover, reposition Kashmir, say Bollywood production houses
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Top Bollywood production houses on Friday referred to as for “rediscovering and repositioning of Kashmir as a major shooting destination”, as they made their first go to to the Valley for the reason that abrogation of J&K’s particular standing in 2019.
“The sky is the limit for filmmakers in Kashmir. It has the potential to become not only a national but also international shooting destination. It’s time to rediscover Kashmir with the cooperation of locals and the administration. We need to scale up shooting and relaunch Kashmir,” stated movie producer Aashish Singh, who has beforehand shot the film Jab Tak Hai Jaan in Kashmir.
Nitin Ahuja, chief govt officer of the Producers Guild, stated coaching classes for native expertise on digicam work, cinematography and newest expertise can be organised quickly “so that the talent is hired locally during shootings”. “We want to revive old relations with Kashmir and establish the feeling of brotherhood,” Mr. Ahuja stated.
“We visited several locations and found them absolutely stunning. We also got overwhelming responses from the locals. The food is also amazing. The place is a complete package,” he stated.
Meena Ayer, CEO of Ajay Devgan Productions, stated, “Kashmir has untapped locations and offers much more scenic beauty than even Switzerland.”
A 24-member delegation from huge banners of Bollywood arrived right here on January 27 to draw consideration to Kashmir, which has been within the throes of militancy for the previous three many years.
Chef Sanjeev Kapoor, who runs his personal on-line channel and hosts the cookery present Khana Khazana, stated, “After Hyderabad and Goa, Kashmir is in the top three places of the country offering exotic food. Kashmir can also be promoted for food tourism. There is a need for a national campaign to promote Kashmir’s delicious food.”
G.N. Itoo, Director of Kashmir Tourism, stated the Bollywood production houses’ go to was organised “to rebuild Kashmir’s relations with filmmaking”. “We have countless meadows that remain unexplored besides the Bollywood hotspots of Gulmarg and Pahalgam,” Mr. Itoo stated.
