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The commercial in query confirmed a Muslim lady together with her Hindu daughter-in-law celebrating an occasion collectively
The Advertising Standards Council of India (ASCI) has rejected a grievance against a Tanishq commercial for “promoting communal intermingling”, saying there is no such thing as a violation of any code.
The commercial in query exhibits a Muslim lady together with her Hindu daughter-in-law celebrating an occasion collectively.
The commercial was withdrawn earlier within the day by the Tata group agency following a furore on social media, at the same time as it obtained backing from many individuals.
“The complaint was not upheld, as the advertisement did not violate the ASCI codes of honesty, truthfulness and decency in advertising,” ASCI mentioned in a late night assertion.
The assertion from the trade’s self regulatory physique got here inside hours of Tanishq withdrawing the commercial.
“ASCI has no objection to the airing of this advertisement, should the advertiser choose to do so,” the assertion mentioned.
According to ASCI, after the receipt of the grievance, the Consumer Complaints Council, an impartial multi-stakeholder panel, reviewed the identical.
“This panel was unanimous that nothing in the advertisement was indecent or vulgar or repulsive, which is likely in the light of generally prevailing standards of decency and propriety, to cause grave and widespread offence,” it added.
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