Yash Raj Films to re-release some of its classic films in theatres this Diwali; tickets to cost Rs. 50 : Bollywood News – Puucho News
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Three of the most important multiplex chains of India – PVR Cinemas, INOX and Cinepolis are coming collectively to rejoice 50 years of Yash Raj Films in cinemas this Diwali. YRF, by its 50 years advertising and marketing initiative, has determined to help multiplexes by giving its library, with out charging any charge. YRF has, thus, joined arms with the exhibition circuit in a bid to pull folks to cinemas this festive season, because the sector tries to address the brand new regular.
After in depth discussions, all events have additionally determined to cap the ticket value to simply Rs. 50 for all films as a result of YRF and the exhibitors need folks to come again to the theatres. The coronavirus pandemic noticed the exhibition business income come to a stand-nonetheless as central and state COVID-19 pointers saved theatres shut throughout India for about seven months. Yash Raj Films Big Screen Celebration initiative has introduced the highest multiplex chains to come below one roof with a collective goal to restart the theatrical enterprise.
“At YRF, audience delight sits at the centre of our universe and at the onset of our 50th year, we are stoked to begin the Big Screen Celebration initiative. Now audience can enjoy many of our classics and iconic movies on the big cinema screen and relive the experience of watching movies in the theatres,” says Manan Mehta, Sr. VP Marketing and Merchandising.
YRF’s iconic blockbusters like Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Veer-Zaara, Bunty Aur Babli, Rab Ne Bana Di Jodi, Ek Tha Tiger, Jab Tak Hai Jaan, Band Baaja Baarat, Sultan, Mardaani, Dum Laga Ke Haisha, amongst many others might be screened as half of YRF Big Screen Celebration initiative throughout the nation.
Gautam Dutta, CEO, PVR Cinemas mentioned, “ We heartily congratulate YRF for entering their 50th marvellous year in the industry. The contribution of Yash Raj Films to the Indian film industry has been unmatched. With every project that it has undertaken, YRF has brought glory to Indian Cinema over the past 50 years. Every release from the YRF banner creates a huge amount of anticipation, interest and appeal of its own in the hearts of its fans. It is a privilege to host their most iconic movies, from classics that transcend time such as Kabhie Kabhie and Silsila, to the most recent favorites like War and Sultan. We invite our patrons to come and enjoy YRF’s Big Screen Celebration initiative and relive their most memorable cinema moments in our safe and hygienic cinemas.”
Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd mentioned, “The contribution of Yash Raj Films to the Indian film industry is unparalleled. With every release, YRF has brought glory to the Indian cinema industry over the past 50 years. It will be a privilege for all of us at INOX to celebrate YRF’s most iconic films on the big screen again. YRF and INOX have several things in common, including our zeal in giving our best, to keep the audiences entertained. We invite INOX patrons across the country to come and enjoy these iconic releases and relive their most memorable cinema moments in our safe and hygienic INOX’s. We also take this opportunity to congratulate YRF for entering their 50th year.”
Devang Sampat, CEO, Cinepolis India mentioned, “It is wonderful to see the country’s leading studio Yash Raj Films coming ahead and supporting cinemas in such difficult times. Diwali has always been a blockbuster week at the cinemas, with the YRF Big Screen Celebration, we at Cinepolis are looking forward to welcome our patrons back to the cinemas to relive their favourite cult classics on the big screen.”
ALSO READ: Aditya Chopra plans world celebrations on the event of YRF 50?
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