YouTube has a lot of content to offer
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There has been an explosion of Kannada content on widespread video streaming platform YouTube over the past one yr and there have been many takers for it significantly throughout lockdown. A majority of content dominating the Kannada YouTube area right this moment is lengthy interviews of celebrities, particularly movie personalities, and meals associated content. Telugu and Tamil have had a vibrant YouTube area for years now and Kannada has been catching up.
K.S. Parameshwar, a NSD graduate who ventured into documentary filmmaking in 2014 with three theatre mates, together with his spouse, began the YouTube channel Kalamadhyama in 2019. “We have been doing long interviews of film personalities and writers and publishing them in parts. We have interviewed under-represented persons like a senior extra artist and sound designer. Our series in memoriam of Shankar Nag has been a huge hit,” he stated. “Many videos that we published before the pandemic became viral only since the lockdown,” he stated.
Total Kannada, a famous model dealing in Kannada DVD market and documentaries additionally ventured into the YouTube area throughout the pandemic.
“Apart from interviews, we also hosted a series on Hindi imposition and now a new series on dynasties that have ruled Karnataka,” stated Lakshmikant, founder of Total Kannada.
There has additionally been a profusion of vlogs, largely run by homemakers on housekeeping and cookery in Kannada. There are different channels like Unbox Karnataka, which have been producing movies combining journey and meals as themes.
Expenses
However, monetisation of content is but to be absolutely realised. “Ever since the lockdown increased viewership for our videos, we started earning to meet our production expenses, but have not been able to earn enough to sustain a team,” stated Mr. Parameshwar.
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