Bihar Assembly election | Congress ups its social media game
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With campaigning for the Bihar Assembly elections’ section two ending on Sunday night, setting the stage for polling on Tuesday, the Congress has upped its social media game- it has launched a video game to interact with the younger and first-time voters.
Titled “Badlo Bihar”, it’s a reasonably primary game. The gamers earn factors every time it manages to come out the problems that the ‘mahagatbandhan’ (grand alliance) has been highlighting like migration, farmers’ points, corruption and so forth, by urgent on the Congress’s election image. The spotlight of the game is the voice-over on the finish that claims “bole Bihar, mahagatbandhan sarkar”. The voice-over mimics Prime Minister Narendra Modi’s voice.
The Congress, by way of its social media marketing campaign, is specializing in micro-targeting the voters, making particular person campaigns for the occasion’s 70 candidates and trying to carry a dialogue with voters on native points.
Party’s social media in cost Rohan Gupta stated it had the primary mover’s benefit, since they’ve been working within the State for 4 months now. Their headquarters in Patna had near 35 volunteers working and this week onwards they’ve operationalised one other one in Purnia, within the Seemanchal belt, for the ultimate lap.
“The pandemic forced us to get innovative since the physical electioneering took a back seat,” Mr. Gupta said. To start with, the occasion had began a digital membership drive and as per Mr. Gupta, they’ve managed to enrol almost 6 lakh individuals.
The digital marketing campaign began with ‘Bihar Ki Baat’ to get suggestions from voters to be integrated within the occasion’s manifesto. Based on this suggestions, the social media staff began a marketing campaign of “Ka Kiye Ho”, in search of accountability from the Nitish Kumar authorities.
Targeting migrant employees
With unemployment being the central theme of the grand alliance’s ballot marketing campaign, the Congress has been engaged on concentrating on the migrant employees. “There are constituencies where farmer’s issues are more important, other constituencies with higher concentration of migrant workers the issues could be vastly different. Accordingly, our messaging was targeted for each of the 70 constituencies that we are working on,” Mr Gupta stated. The occasion was reaching out to 4 crore individuals day by day.
“Our emphasis is to go local, so we are making local creatives, which are specific to each candidate and his constituency. We ask each of them to provide us videos and photographers from their campaigning. And interestingly, this turned into a way of receiving feedback too on who is active and who isn’t,” Mr. Gupta added.
Apart from concentrating on voters on Facebook, the social media staff has tapped into 10,000 WhatsApp teams. Each group can have as much as 200 members. Since the final 4 days, the frequency of messages from the Congress has elevated.
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